Defining Social Media Optimisation for small business owners.
Social media optimisation (or SMO) is the process of fine-tuning your online presence and social media pages to get the best possible results for your small business. How you do this will depend on what you are trying to achieve with social media. Are you trying to drive website traffic? Build an email list? Simply grow your online presence? Your social media should be optimised to achieve the goals that are right for you.
Social media optimisation is the next step that often follows a social media audit and involves updating your bios, page designs, layouts, links, etc to ensure everything is set up to achieve the specific goals you are trying to achieve. It’s then about looking at the kind of content you post as well as when and how often you are posting it.
Think of social media optimisation as the process of enhancing and improving your online presence to make it as discoverable and engaging as possible for your specific audience. Tailoring your pages and content to the preferences of your target audience is just about the smartest thing you can do to increase engagement and grow your following.
For a small business, social media optimisation can be the catalyst for a substantial increase in website traffic and sales. By optimising your online presence, you can increase your reach to find new customers and build your brand awareness in the online space. It’s all about making sure you are as easy as possible for the right people to find when they are browsing the web.
Need help with your social media accounts? My name is Matt and I’m a virtual assistant, specialising in all things social media. My mission is to help small business owners grow their online presence through the use of social media and digital marketing strategies. Feel free to contact me for social media support or investigate my website to learn more about my social media services.