Developing your online profile in three stages…
1. Optimise
Ensuring that all your web and social media pages are consistent across every platform, are designed purposefully and are well-optimised to find new customers and drive sales.
2. Maintain
Ensuring that your web and social media pages remain active; posting high-quality social media content, engaging with your audience and responding to queries.
3. Grow
Paying attention to your web and social media page‘s insights and analytics; reviewing what social media content performs best for you and revising strategies for continuous growth.
Optimise your web and social media pages. This can involve…
- Reviewing your web and social media pages and making suggestions for improvements.
- Ensuring all social media pages retain a cohesive brand image with the use of consistent layouts, usernames, bios, links and artwork that is appropriately sized for each social media platform.
- Ensuring all text in your social media bios and posts is purposeful and optimised for search engines with the use of key words and phrases.
- Researching your competition; ensuring your social media pages are up to scratch with industry standards.
Maintain your web and social media pages. This can involve…
- Scheduling social media content in advance; taking into account your target audience and when they are most active online.
- Monitoring your inbox(es); responding to comments and messages on social media, de-cluttering spam, answering queries and notifying you of potential leads.
- Generating ideas for and creating purposeful social media content that is on brand for your business and builds engagement.
- Writing original, unique and purposeful posts or blogs for your online platforms and social media pages.
- Editing photo, video or audio media for engaging social media content.
Grow your online presence and engagement on social media accounts. This can involve…
- Reviewing your social media page insights and analytics to understand what is and what isn’t working well for you.
- Researching competitors and trends in your specific industry to ensure your business is up-to-date.
- Revising digital marketing strategies for online growth based off your data.