Defining social media for small business owners.
Social media refers to the absolutely colossal and widespread variety of online websites and applications out there today enabling users to generate and share their own content on the internet.
If you like, you could think of it as a digital town square where people are connecting, sharing and discovering. For a small business, it’s an absolute gold mine of advertising space. All of your customers are already there, waiting for you. If the internet is the town square, then you could think of your social media as your shopfront; where you can invite people in to discover your services and ask questions. In the world of digital marketing, social media is the undeniable king of all the resources we have available.
Platforms like Facebook, Instagram, YouTube, TikTok and LinkedIn all allow you to spread information quickly, and build a community around your brand. For a small business, this means you can reach potential customers where they are already spending their time. You can use social media to drive traffic to your website and boost sales. You can also utilise social media advertising to target specific demographics and reach completely new audiences.
However, it’s not just about throwing up a few posts and hoping for the best; you need to be developing a social media strategy or at the very least, staying active online. Creating engaging content that resonates with your audience and interacting with your followers are both crucial steps for seeing online success.
Need help with your social media accounts? My name is Matt and I’m a virtual assistant, specialising in all things social media. My mission is to help small business owners grow their online presence through the use of social media and digital marketing strategies. Feel free to contact me for social media support or investigate my website to learn more about my social media services.