Defining digital marketing for small business owners.
Digital marketing is exactly as it sounds; marketing, but done digitally. To put it simply; digital marketing is about using online tools and platforms to promote your business. It is how you reach customers and clients online, with no real-life ‘analog’ action required. In an increasingly digital age, it really is an essential strategy for any small business hoping to continue surviving for years to come.
But it’s not all doom and gloom! Digital marketing, in many ways, has levelled the playing field and allowed for small businesses with small budgets to compete with well-known larger-than-life corporations. By creating purposeful and engaging content, small businesses can build communities online that drive website traffic and turn numbers on a screen into ‘real-life’ customers and profit.
It is all about connecting with your audience in the spaces where they are already spending their time (online). This involves everything from your own website to your social media pages to search engine optimisation and email marketing. The ideal digital marketing strategy will be a combination of all these things.
Social media plays perhaps the biggest role in modern-day digital marketing. While your website may be the final stop for customers making a purchase, your social media pages are what lead those customers there. Without social media (and search engine optimisation), your website has little hope of making any sales at all. Email marketing allows you to stay in touch with these customers.
At the end of the day, digital marketing is about using everything available in the online space to achieve your business goals. For a small business, this is an incredibly cost-effective way to reach new audiences and drive sales. With a strong online presence and digital marketing strategy, you are setting up your business for success for years to come.
Need help with your social media accounts? My name is Matt and I’m a virtual assistant, specialising in all things social media. My mission is to help small business owners grow their online presence through the use of social media and digital marketing strategies. Feel free to contact me for social media support or investigate my website to learn more about my social media services.