Defining content creation for small business owners.
Rather predictably, content creation is about exactly that – creating content. But, not just any content. Ultimately, it’s about telling your story online and that could come in any format you like. Whether it’s video, photos, blog posts with multimedia or plain and simple text updates. Any content is content! Content creation is simply the process of making stuff to post online that your audience may find either interesting or useful.
When it comes to promoting a small business, content creation really is the king of all activities you could be including in your digital marketing strategy. It’s how you grab attention, attract new customers, build your online presence and establish yourself as someone in your industry that’s worth listening to. It’s more than just advertising – it’s about providing something of value to your audience for free that builds trust and loyalty.
For a small business owner, that might look like sharing your journey as an entrepreneur or tutorials that solve problems your customers are facing. There’s no hard and fast rule to what your content might look like and that’s really the fun of it – you are free (and encouraged) to get creative with it!
However, good content creation isn’t just about uploading a single post every so often and hoping for the best. Good content creation involves strategy. It’s about understanding the social media algorithm and adapting your content for what works best on each platform. It’s about paying attention to your analytics and insights to understand your audience and create the content that they want. It’s about experimentation, learning and refining.
Ultimately, content creation is your online voice. It’s how you tell your story, communicate with your audience and include them on your journey. For a small business in the digital age, it’s one of the most powerful and crucial tools you can have in your digital marketing kit.
Need help with your social media accounts? My name is Matt and I’m a virtual assistant, specialising in all things social media. My mission is to help small business owners grow their online presence through the use of social media and digital marketing strategies. Feel free to contact me for social media support or investigate my website to learn more about my social media services.