Defining online presence for small business owners.
Think of your online presence (or digital footprint) as your reputation in the online space. It is the total sum of everything on the internet where people can discover your business. That’s your website, your social media, your online reviews, and literally everything else that mentions you in the digital space – basically, all the stuff that comes up if you put your name into Google.
For any business – big or small – a strong online presence is essential. Without it, where will potential customers discover you? Developing your online presence will build your brand’s credibility and help new customers to trust you.
However, it’s not about simply having a website and a few social media pages set up to gather dust. A strong online presence requires continuous and consistent maintenance. You need to be creating content and engaging with your audience on a regular basis to maintain your online status and ranking in search engines. If you are not active, how will people know you are open for business?
For a small business, managing your online presence is essential for fostering growth and attracting new customers while nurturing your existing ones. By understanding these principles and being active in the online space, your small business will stand to benefit.
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