Defining search engines for small business owners.
To put it as simply as humanly possible; a search engine is a tool that helps you find information on the internet. It’s an absolutely colossal digital library, indexing billions and billions of websites before organising them to help you find exactly what you are looking for. The biggest and debatably the best that you are likely to have heard of is, of course, Google.
Search engines use complicated algorithms to decide which websites are most relevant to a user’s search query. They will analyse things like keywords, content, and backlinks to rank your website in order of relevance. For a small business, you will want to be creating high-quality and informative content that directly answers questions your customers are likely to type into search engines… a little bit like the article you are reading right now!
Understanding how search engines work is crucial for your digital marketing efforts. When a potential customer searches for the products or services you offer, you want your website to show up in the results (ideally, on the first page!). This is where Search Engine Optimisation (or SEO) comes in. You are trying to make your online presence visible to people who are actively looking for whatever it is that your particular business offers.
While it may seem unrelated to social media, search engines and social media platforms do often work together in forming an inbound digital marketing strategy. A search engine will index social media pages and social media content in the same way it would with websites. This means a strong social media presence will also contribute to boost your online visibility.
Search engines are undeniably powerful tools for connecting people with information. By understanding how search engines work and optimising your online presence to match these requirements; you can increase website traffic, find new customers and grow your business.
Need help with your social media accounts? My name is Matt and I’m a virtual assistant, specialising in all things social media. My mission is to help small business owners grow their online presence through the use of social media and digital marketing strategies. Feel free to contact me for social media support or investigate my website to learn more about my social media services.